Jesse B. Lucero

Jesse B. Lucero is synonymous with versatility, innovation, and entrepreneurship. As the founder and Chief Marketing Officer (CMO) of VTM Advertising, Jesse's impressive career path reflects a rare blend of experience across industries, including banking, real estate, renewable energy, legal services, and sales. A native of the vast state of Texas, Jesse's journey began in the banking sector. During his time as the Vice President of Marketing for a local real estate franchise in Las Vegas, Jesse met his future wife and business partner, Kelly Bonnell Lucero, also known in the business world as Kelly Bishop. Their connection ignited both a personal and professional partnership and since their unity, they have skyrocketed their careers with numerous opportunities. As a power couple, they manage their ventures with a perfect blend of skill, dedication, and synergy. Jesse's co-ownership of Rustic Elegance Montana, Nova Lumina Renewable Technologies, Creative Express, andVegas Strong Real Estate Group is a testament to his business acumen. Serving clients in the Fortune 200, he has played a pivotal role in delivering unparalleled advertising and marketing strategies. Despite his professional accomplishments, Jesse's passion extends to technological advancement and working on systems and AI solutions. He is also a committed advocate for renewable energy. Above all, Jesse is a dedicated father and loving husband. His commitment to family and community is the foundation of his personal and professional success. Jesse B. Lucero's journey illustrates a story of relentless determination, adaptability, and pursuit of excellence. With Kelly, he has transformed dreams into reality, becoming an inspiring symbol of an actual power couple. His influence is felt in the businesses he has shaped and the lives he has touched, making him a leading figure in multiple industries.